Hyundai Apologizes for Commercial Showing Attempted Suicide | Hacker News Reader

Hyundai Apologizes for Commercial Showing Attempted Suicide

cnbc.com

12 pointscodegeek11 comments

The video is still available on YouTube[1]

[1]: http://www.youtube.com/watch?v=j0c65ypUxKg

I feel like I've seen this exact ad ages ago. I wonder if it's been recycled.

When did CO2 become water? The ad states 100% water emissions, yet their site has listed that the car produces 139 g/km of CO2.

I'm assuming the ad is for their production hydrogen fuel cell version, which I don't see listed on their site: http://www.extremetech.com/extreme/150202-first-production-h...

Thank you for finding that out; The ad is deceiving of course, as only 1000 fuel cell versions will be made till 2015 most people will buy the gas version. ( and will be completely capable of completing the thing mentioned in the video //evil mode off )

I actually like this ad. The link in the article's gone 451, here's a mirror:

http://www.liveleak.com/view?i=948_1366967562 (trigger warning?)

What does offend me is the attempt to stifle public discussion of the ad by censoring it from YouTube using trademark law. (http://www.youtube.com/watch?v=bpopOOLLLFE)

The car in the ad is the ix35 FCEV, hydrogen fuel-cell powered, which predictably means it's (i) not for sale and (ii) costs six figures.

With prices per vehicle in the "upper $100,000s per car," the ix35—which emits only water vapor as its exhaust—is too expensive for general consumers right now, he says. The company hopes to bring the price of hydrogen cell cars down to about $50,000 by the time they're ready to sell to consumers.

http://www.usnews.com/news/articles/2013/02/26/hyundai-becom...

Isn't it damn obvious that you shouldn't associate your brand with subjects that carry negative emotional load, with suicide being a prime example? Anchoring and all that.

http://en.wikipedia.org/wiki/Anchoring

Considering how many people are involved in making an ad, it would be interesting to know the backstory and how it wasn't until it aired did they realize it wasn't a good idea.

Hyundai tried to be cute with this ad and in hindsight, it sounds like a brilliant idea but the problem is that it is a realistic scenario which has happened to many people. I remember in Hurricane Sandy, a boy died in his father's car due to CO poisoning. This kind of commercial was always going to be controversial.

I don't find the joke particularly offensive or funny.

i actually like the ad.

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