haha, I really hope you are right about the problem space. I'm currently building a company that hopes to solve exactly the "forget about food and then are starving and make a bad decision" problem. Not ready to say more yet, but again, sure hope you're right :-)
Anyway, if it's that thing to have on stand-by, I'm sure its ok, but so is an Ensure, a Balance Bar, a Slim-Fast, etc, so again, no real innovation here.