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Does (somewhat) surprised mean that you know it's kinda spammy and are willing to ride that grey area til it gets shut down?

Or you think it's just a super clever (and cheap) way to get around actually paying Twitter to promote your posts?

How effective it is doesn't enter into the equation really.

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To be honest I never even thought of the service as spammy, which is why I was surprised to read so much of that in the comments here.

If people are upset/annoyed that is was automated.. fine.. do it manually.. the fact remains that it is a very effective method to build your audience in a targeted fashion.

Maybe Myles should just "pivot" to compete with Little Bird and focus on just surfacing the data on who you SHOULD be engaging with.

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