American Airlines earned an enemy
david.heinemeierhansson.com
david.heinemeierhansson.com
I mean, losing your bag sucks, but it's a weird case: how many times a year do you think that someone takes the wrong bag, then takes the effort to call American and let them know, but then fails to actually return the bag?
And it's hardly a case for interpol, either. "Check the call logs"? Yeah, Lebowski, they got four more detectives working the case, in shifts.
About a year ago I was helping my fiancée move apartments in Dallas, and the move was taking a bit longer than we had hoped. We had time to finish it before my departure later that evening, but we would have had to run out the door as soon as the last box was put down to make it in time. I called American to see how hard it would be to move my flight to the next morning. "No problem!" I was told, "Just a small fee." I was then told to call back less than 12 hours before the flight I wanted to be moved to, because they couldn't reschedule me before then. Easy enough, right?
My 5PM flight departure comes and goes, and around 11PM (<12 hours before the flight the next morning) I call into American and relay the information I was told by the previous rep. After a half hour of being passed back and forth between representatives, I'm finally handed of to a supervisor, who tells me "That's not how it works, nobody here would have told you that, and we have no record that you've ever called us before. You'll have to pay full price for another flight because you didn't call to cancel your previous one before departure and the flight has already landed." My jaw dropped. I asked her if she thought I was making this up, to which she simply repeated, "Look, nobody here would have told you that, and we have no record that you've ever called us before."
I've never in my life been so insulted. I've never had a customer service representative call me a liar before or again. At this point in my life I was flying at least monthly, and used American exclusively. Since then I haven't flown with them once.
I used to think this was due to some sort of societal shift towards being people being more dick-ish and self-absorbed, but now I think it is just a case of efficiency run amok.
In order for companies to be efficient they define very narrow roles for employees, define a narrow set of likely interactions, and train only for dealing with those and then eventually base performance metrics off of only that narrowly defined set of predefined actions. When something even slightly out of the ordinary occurs, nobody is incentivized or authorized to take steps off the playbook to make things right. So you end up with massive gridlock where the employees can't really help you so they stall and redirect, which is probably almost as frustrating for them (I'm assuming here, I don't work in customer service) as it is for us.
Even the modern companies lauded for their great customer service like Amazon or Apple pretty much fit into this "pre-defined interactions" model but side-step some of the bigger problems by just having a very liberal "okay, we'll swap it for you with no questions asked" policy, which is still just a mostly automatic process and in some cases doesn't actually fix the real problems, but at least it is a policy under which the customer makes out better than in the usual case of being sent on a wild-goose chase of contacts only to eventually smash into a brick wall.
It needs a revolution, from the likes of Steve Jobs, Elon Musk, etc.
Having said that, I feel like an airline can do a lot of make the travel experience easier for their passengers. Some airlines, such as Virgin, even try. But, in the absence of a plausible explanation, I would just go with lower standards of ethics. It is the same disease that plagued the financial system.
These airlines just need to understand this simple fact: if you delight your customers, they will come back and be willing to pay more for the same trip. You don't need alliances and frequent flier miles to buy the loyalty of your customers.
There are some airlines that do better such as Singapore but they are in the minority. I don't even expect good customer service if I have to deal with an airline anymore.
Edit: looks like it's back up now.
Worse, is that they only reimburse for items for which you have receipts (who saves all their receipts?) and they can refuse to refund you for anything. At the end they refund me for the bag cost plus a present for which I had a receipt. No refund for anything else I had in the bag.
Or just fly Virgin next time ;).
- I get back to my customers ASAP with new information
- I own my errors
- I rectify my mistakes ASAP (yes, even if someone outside my company f*cks up)