Girl Wars: iMob Swaps Its Guns For High Heels
techcrunch.com
techcrunch.com
1) There are groups of customers out there who are not the technically adept 15 to 34 year old males who are in the comfort zone of the vast majority of startups.
2) Their needs, wants, and, yes, trivial whims create legitimate markets to satisfy, no less than World of Warcraft, the latest $1 iPhone sensation, AWS, or any random CRUD app.
3) It is profitable to satisfy them, because they pay money for our products.
4) Mockery of these segments functions as a perverse sort of social discipline, which hurts diversity in our industry (which I could, frankly, not care less about) and costs us money and profitable opportunities (which I care about quite keenly).
http://www.techcrunch.com/2009/01/15/imob-hits-the-iphone-pr...