Ecomom Post Mortem

----"Our discounts are meant to be one time only, but we can't limit them by customer so every order ends up sold 50% off. Said another way, for every additional $60 average order shipped our variable cost is $89 and we lose of $29. " ----

That's is incredibly odd they where using Magento, which does have the capability to limit promotions to be used once per customer.

That was the most nuanced and poignantly intense business case study I've ever read.

That was incredible. Thank you for sharing this.