I wonder who lost money dumping shares?
As a great man once said, the markets can stay irrational longer than you can stay liquid.
Therefore, there is money in predicting the irrational responses of others.
I'm not saying that's what happened here, but it wouldn't be surprising to hear about some fund or investment firm employing such a tactic in the future. Just imagine what would happen if organized crime got into the HFT game? That is, assuming they're not in it already.
http://stateofthemedia.org/files/2012/03/1-Newspaper-Print-A...
http://www.aei-ideas.org/wp-content/uploads/2013/04/newspape...
You've only linked to print advertising and newspapers' declining revenue, i.e printing on dead trees. Printing on paper then selling that paper isn't a requirement for journalism to happen.