Even the most formidable people often put "ornaments" in their sight to remind them of things they might otherwise forget. So it's mistaken to conclude that such things are as a class useless. And I know from experience that this particular sentence is useful, because the same sentence is printed on YC t-shirts, and surprisingly often I find myself in office hours answering founders' questions by pointing to their shirts and saying "make something people want."
This is honestly why I sometimes have a hard time taking YC seriously... your essays are really informative and insightful, and YC does and sponsors some really cool things, but the inability to either neutrally run a web forum or stay hands-off instead of jumping in with borderline flames when HN or YC engenders any kind of negative feedback puts a dent in that good impression.
"I don't like it" or "I think it's pretentious" is a useless post.
The essence of my discomfort with this is that because this is YC's slogan, having a YC startup publish it with the blessing of YC the organization seems a bit like self-worship. I never got the sense through any of your writings that you'd advocate for this sort of thing. I guess I interpreted it more as YC worship than a what's presented by the message, and I doubt I am the only one that might think that.
My humble 2 cents. Thanks for HN.
Your writings are readable and often useful but not exactly highbrow affairs… Perhaps the horse you're sitting on is not as tall as you seem to imagine.
A good example I like is Bruce Lee's letter to himself on his chief definite aim: http://www.lettersofnote.com/2011/03/my-definite-chief-aim.h.... Some may find this stupid, pretentious, or cheesy, but I bet it was useful for Bruce Lee and that is what matters.
I just got one because (1) I find myself coming back to this saying a lot, (2) I like this motivational type of stuff (I actually want all of little posters up in FB), and (3) donating to Watsi is a good thing to do.