Our startup Body Boss getting street cred with the NFL's Carolina Panthers

blog.bodybossfitness.com

3 points·D-Train··3 comments

Why no individual plan?

Can I tell it what equipment I have available (and the exercises it lets me do) and have the software suggest workouts?

Right now, we're focused on the B2B market. That is, our target market include sports teams and organizations. So we're working with several high schools, colleges, and now an NFL team! We've also got good traction with training camps and big box retail gyms.

We looked at the consumer-driven apps, and realized that we would rather work with coaches and players or trainers and clients. So for individuals, we may go there, but it's not in immediate strategy.

What are your thoughts?

I believe that most people quit going to the gym because they get bored.

So if there were an app that takes several factors into consideration¹ and generates workouts for them, and that would change it up, people would stay interested and gain fitness.

Which works against the business model of many of the chain gyms -- they actually want people signed to yearly contracts that then don't show up.

¹ Perhaps it would consider available equipment, desires of the person (some ratio between speed/endurance/strength/stability), when they last did an exercise, what their feedback was from previously doing it, what muscle group it most effectively works, what the opposing muscles are and when they got worked, and so on.

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