How seriously should I take an equity allocation scheme that (1) ranks "writing a business plan" alongside "idea" and "execution" and (2) was written by someone who has never held an operational role in any company? (Yeah, I did look him up. 10,000 jobs created, you say!)
You are misrepresenting the paper - it requires assigning weight to each particular area. You can assign "business plan" smaller weight than "execution" if you and co-founders agree on the relative importance. But you have to have this conversation.
Also, the argument has value separately from the person behind it.
I had gone to Startupweekend last Fri - Sun. One of the teams had the following agreement.