I've always been in awe of founders who can manage to find the time to write articles, blog posts, do speaking engagements, and be "thought leaders", and somehow still find the time to rapidly grow a company. To me, it seems like an either/or proposition, especially when you hear someone like PG describe what an all-consuming effort starting Viaweb was.
I guess I'm just genuinely curious what your thinking is on the value of all this blogging in the midst of a pivot, which must be an extremely busy and stressful time. It seems like every other day you've got another post at the top of HN. Does it help generate buzz for and drive visitors to Referly, or is blogging just your version of unwinding after a hectic day?
Obviously your situation is a bit unique in that your startup (or at least the first incarnation of it) was user-generated content based, so maybe it makes sense in your case.
Anyway, please don't take this the wrong way, I'm just genuinely interested in your thinking on this. Best of luck with Referly.