The problem is that the CSV file format has no reliable mechanism to mark a column as text( * ). Known workarounds include inserting a single quote at the beginning of a field, but this single quote may remain in the field forever, polluting the data downstream from the import.
* The obvious approach of enclosing CSV text fields in quotes, and non-text fields without quotes, won't work -- too many Excel versions strip out all the quotes while importing, without considering the implication of their selective application. Also, in many Excel versions "DEC1" is converted into a date whether or not it's quoted.