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Comment by vinceguidry | Hacker News Reader

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> Whatever interface you are designing, the underlying service you are building the interface for has to be something people really, really want.

How do you target that? I'm not entirely sure you can. Is there a set of steps you can follow, a design process, that will get you to something people really, really want?

That's generally what a lean startup process / mindset is supposed to help you find. The idea being it's not something you can get a read on without putting a prototype MVP into the world to test.

Search for "Customer Development" for a lot of insight.

http://www.jwz.org/doc/groupware.html

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