When I tried to engage Microsoft about better supporting indie game developers on Windows Mobile phone, the sense that I got was that XBox was successful brand and that adding Xbox-like services to Windows Phone could jeopardize this brand. How could they offer a free achievement system for indie developers and still justify charging $50K for similar services on Xbox? (source: I'm the creator of mogade.com)
You really get the sense that the comical org-chart representation of MS is accurate: http://4.bp.blogspot.com/-1OeWV6O5BzM/TmjGWNGlO7I/AAAAAAAAAA...
How does this relate? I'm not surprised to see that the Azure team is attempting this whereas the Windows Phone team never did. It's obvious now, looking back at it, but I should have engaged the Azure team, not the Windows Phone team, for any truly progressive thoughts on mobile development.