Ah, I did not realize that the Blade is not yet available in the UK. Thanks for the correction.

If this was planned by Razer as a marketing trick then it is quite elaborate, although completely possible. There seems to be several hundred people on the comments who mentioned they made purchases and some would even cancel their order.

In order for this to be staged they would have to limit the number of times that the code could be used (allowable "loss" budget? max number of uses?) and then pretend to realize the mistake and take the site down at the right time (maybe when the "loss" reached a certain amount.) I guess it isn't completely inconceivable... but if that's the case, well-played Razer.