The product you are actually buying is non-existent. You are the product. People pay good money in order to manipulate your social drive to keep you as viewers.
I said this to some friends on FB yesterday, but it bears repeating. Of all the players in this terrible tragedy, the terrorists, the police, the news media, the administration, the politicians, the security-industrial complex and so forth -- it's in everybody's interest to create and sustain some huge public spectacle. That's not a good thing for a democracy or the continuation of a free society. </rant>