Entrepreneur First 2012 graduate startups raise millions in seed funding

It's the sum of the valuations in most recent funding rounds plus in two cases the valuations implied by rounds that are - all being well - closing soon.

It doesn't take sales or Kickstarter amounts into account.

Even if she was giving the finger I doubt that would count against her business given the the intersection between the set of "urban cyclists" they are targeting and the set of people likely to be offended by such a picture is likely to be very small, if such an intersection even exists.