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I'm willing to give them some credit for corporate strategy. Keep in mind Zynga is in the same business as they are and they are failing hard. Player count is dropping like a stone and layoffs abound.

The fact that Supercell has been able to succeed with the freemium model while many other mobile developers (both big and small) cannot, speaks to something unique about them.

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Zynga was once insanely successful as well, making north of $2.3 million per day with a 47% profit margin: http://online.wsj.com/article/SB1000142405274870351550457614...

And then their profits dropped 95% year-over-year... But that's the nature of mobile gamers and mobile games. The players are extremely fickle, and the games lack the depth and complexity necessary to keep people engaged over long periods of time. People flock from one fad to the next.

So far, I don't think we've seen anything but a bunch of one hit wonders in the mobile gaming industry. Draw Something, Words with Friends, Fruit Ninja, etc. Maybe Supercell will be different, but it doesn't seem likely.

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