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I think the point is that if i'm hanging a picture, the only thing i care about is the picture being on the wall. The process of that happening is irrelevant to me, i go to the hardware store to buy a drill bit because thats what i know will get my picture on the wall, i dont care if it has a carbon fibre tip and its heat resistant to 200 degrees, i just want my picture on the wall, so if you were to instead offer me a small hook with some double sided tape on the back that i can just stick to the wall, i'd probably take you up on that offer because it accomplishes the thing i care about with less hassle. Things like that are how businesses are born.

Gotcha, thanks.

I now feel bad for all the times I was annoyed by retail sales people asking me questions about what I was doing. I thought they were being nosy. Sounds like they were actually well trained and trying to help me solve my problem.

You are selling them the result, not how you got there.

At holesale prices, duh. :)

And you do it holeheartedly, giving the customer the hole nine-yards.

It's a holesome experience, the fruit of a holistic approach.