Does Monthly Curation Subscription work on Crowdfunding

Currently, I launched http://www.indiegogo.com/projects/monthly-chocolate-box-from-around-the-world/ ; I have yet to find another monthly discovery business started off on crowdfunding. We launched roughly 2 days ago (marketing on facebook right now), I just curious what can I do to relieve the barrier for people to "purchase"?

1. Possibility fear of not knowing what you will get. (This is our 1st month so we do not have reference for a previous month curation.) 2. My price is too high. (We want to value high quality chocolates as well as good quantity for those to enjoy with friends and family.) 3. ??? Need more marketing to demographics. (We think its early adopters female 25+)

Love to hear feedback on how to make this campaign a success.