He could have at least tried to do something with this alter ego to test if his manufactured "fame" could withstand the slightest bit of human scrutiny. Instead, all he proved is that websites like Kred use faulty algorithms to measure social media influence.
At least we learned one thing, though: Kred is preying on giant companies like Procter & Gamble and Budweiser that still can't grasp the concept of social media.