Intel Acquires Mashery
thenextweb.com
thenextweb.com
https://readwrite.com/2013/04/17/intel-acquires-mashery
It'd be kind of interesting if you dropped an api layer in the firmware more or less like ipmi but sharing the ethernet and using a modern style key and role approach. Use the same strategies to manage all your bare metal as you do to manage instances.
This enables them to have a service like PhoneGap build.