Hello ovi256, we received some excellent press early on (Thrillist was huge for us), ran a Gilt campaign, and listed ourselves on free directories. We did not spend any money (outside of the money we lost with Gilt) in customer acquisition to begin with.
the money you "lost" with gilt? did the promotion not pay for itself in volume and repeat customers?
Hello Aco, we have an excellent relationship with Gilt and value them as a partner. I just meant it was an out-of-pocket expense initially.
Crunchbase shows the company took $270k in seed 3/1/13. Why would you take the seed funding when you were doing so well?
Hello JimWillTri, we have incurred a ton of technology costs in relaunching the site and wanted to make some strategic hires. We received a fair valuation for the raise and believe this capital will be enough to propel us to the next level.