I voted this up when I got to the end of the first page of the story and was hooked and looking forward to rest of the story. Then I saw that they haven't been written yet. Unvoted, if I could, for leaving me wanting more.
A third type of leverage isn't really leverage. Some people say you can leverage fame or popularity.
(?!!)
No wonder marketing software is 'some kind of freaky black art' for the man.