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Comment by nikster | Hacker News Reader

Advertising Facebook as the perfect tool for the completely unconscious is a most unfortunate choice.

I have only seen the airplane ad and while I was watching it I was wondering if they are being ironic. The hero of the ad so to speak is this guy who thinks everything around him is oh so boring so he escapes to the colorful fantasy world provided by his facebook phone.

I was waiting for the punch line only it never arrived.

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Have you ever boarded an airplane before? For me it's about two minutes of waiting behind people putting up bags, 30 seconds of stowing bags and sitting down, and then fifteen minutes of going through all my chats and social sites hoping somebody has said something interesting since they called my boarding group.

I have never been on a plane. I'd be nervous and excited, and would take in as much as I can see. I'd look at my stupid phone for exactly zero seconds.

Takeoff, landing, and the flight in between is awesome. I've not flown enough for that to get old. However, the time spend waiting to get ON the plane, or waiting for it to start taxiing, is _amazingly_ boring. Imagine waiting in line to get in an elevator, and then once you're inside, you have to wait ... and wait ... and then the elevator attendants give the mandatory safety spiel that you can't see well, and then finally it starts to move after ten minutes.

That's roughly what the pre-launch portion of an airplane trip is like, and I wholeheartedly empathize with someone traveling alone wanting to mentally escape it.

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