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I don't think they mean to suggest that all users "enjoy" advertising, but it IS a reality of the current state of Internet monetization economics that advertising plays a large role in allowing, in IAB's words, the "long tail" of the web to operate in the near-term and grow in the long-term.

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> I don't think they mean to suggest that all users "enjoy" advertising,

I don't think so either :-) I was merely poking fun at the way they co-opted the entire Internet in an attempt to make Mozilla seem like they are on the wrong side of the issue.

They would be more genuine if they wrote an open letter to the Internet instructing how to re-enable third-party cookies in Mozilla and why they are good (according to the IAB).

I suspect that if the web were less ad-oriented, native software would experience a boon, which I think would have a number of interesting and positive effects on the developer/programmer/hacker community.

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