An interesting thought experiment to do.. get really smart friends to read this piece after stripping Harvard , Bezos, Jobs and almost all the names .. replace them with variables X_1,X_2 etc.. perhaps a good thing to do for almost all such pieces.
I've always thought a political news web site that stripped out names/parties would be interesting too. When you don't have a bias for/against the speaker you may find you are more open to ideas.
You don't necessarily have to have "smart" friends but it is a good idea to always include people outside your domain that might bring their own ideas. It avoids the issue of you drinking your own kool-aid. Similar to http://en.wikipedia.org/wiki/Groupthink