You shouldn't blog if you have procrastination tendencies. Focus on real work.
To anyone who is doing a startup, blogging can be an interesting exercise in general communication. Blogging, in short words, will make you become a good storyteller. You will develop your communicative self so you describe anything in a pleasant manner and it will help outline greatly any part of your project.
I read many texts and business plans (in spanish) and they are pretty boring most of the time because the team has a big lack of writing.