Thanks! I think embedded video, when implemented correctly, can make for a very compelling web experience.

One great example of this is kickstarter's team page - http://kickstarter.com/team

In terms of users, my hope is that one day, all web developers look to this site as the easiest way to embed videos on their sites.

Ideal use case - A web developer wants to incorporate a video on their site. He or she wants to have the freedom to customize the video experience, but doesn't want to worry about video hosting. Instead of using youtube or setting up their own video hosting platform, they go to this site to have their video embedded within their site in minutes!