What a terrible headline, Ztail doesn't even sell any merchandise. They are no competition to Amazon. In fact, they may even add Amazon as one of the merchants you can purchase through.

Ztail is selling a put option on retail products (well sort of, with eBay being involved too), interesting but not revolutionary. Considering all the bail outs we're having to do for firms that wrote tons of paper they couldn't back, who knows if Ztail will even be around next year when you want your $50.

It's sad that the HN headline is less reactionary than TechCrunch.