The article tells a story we love to believe: we may be poorer than the people the article talks about, but we are nicer, more empathic, better people. We love to believe it, because it makes us feel good about ourselves and provides a sense of justice: nobody has it all and if someone has more of one thing, he will have less of something else.
We also love to believe it because that way we don't have to consider a far more disturbing possibility: that these people aren't accidentally rich and their moral shortcomings aren't a result of their riches. That they are rich exactly because they are capable of the repugnant behavior described in the article. That our capitalist system is fallacious, can be gamed and is being gamed by these people. The system we are so infatuated with allows people that are undeserving, cheaters, to get the prize.