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Comment by webwielder | Hacker News Reader

Microsoft's original campaign for WP7 focused on the idea that it let you check your phone quickly and then get back to real life. This commercial is all about shutting out reality. I have a feeling about which message is going to resonate more with people.

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That's because for most people reality sucks. Well played Facebook.

But if what you say is true, the ad shows that working for Facebook sucks too. I don't think that was played very well.

It's not working at Facebook that sucks: it's obviously cool because... It's Facebook!

What sucks is listening to the boss. "lol"

I think the target audience is very young. Facebook strategy is probably very long term, playing on the fact that young people grew up with Facebook.

I'm not entirely convinced about that strategy. In the long term, them young people's kids are going to see Facebook as their parent's social network. I don't see that being a good thing for Facebook.

I think they already do, and that's why they are using things like snapchat, whatsapp, and tumblr instead.

Which explains the perceived insanity of tumblr posts.

>I think the target audience is very young. Facebook strategy is probably very long term, playing on the fact that young people grew up with Facebook.

Teenagers were actually shown to be fairly uninterested in Facebook, and are engaging much more with services like Tumblr and Instagram (well, which is now part of FB).

Source: http://business.time.com/2013/03/08/is-facebook-losing-its-c...

Amongst teens I know (relatives, sample size 4) facebook is decidedly not cool. Too many older relatives and ads. Twitter seems to be their refuge from played-out facebook. Hell, facebook even got old to me, enough to delete my account. And I was old when I signed up.

It doesn't seem that his friends lives suck, though, since he seems quite content living vicariously through them.

They are just posting funny pictures from I LOVE CATS

Yup. If I remember correctly the WP7 ad pissed off quite a few people. How DARE they infer people are obsessed with their phones!

Not really, imo. The Ad is more about fun, and having fun. Fun sells.

Have a Coke and a smile?

Whatever works :)

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