Users are now paying for a service to "protect" them while they download stuff, that they didn't want to pay for.
Not only have the RIAA and MPAA completely failed to slow down the filesharers, their heavy handed tactics have provided a way for TPB to monetise their services.
So in the end, which side does Hollywood think is going to win? before you answer that I'll pose four more questions.
1) Are the number of filesharers increasing or decreasing?
2) Who's technology is evolving more rapidly, Hollywood or the P2P community?
3) Is it more convenient to go sit in a crowded cinema and pay for overpriced tickets/popcorn/drinks, or click "download this torrent" ?
4) Do you really think users are concerned with respecting the copyrights of studio's that glorify theft in their films? (eg Gone in 60 seconds, The Italian Job, The Oceans 11 Films etc)