I get that Bitcoin is now attracting much more mainstream media coverage, but do we really need to rehash the same debate every time this sort of thing appears under a new byline?
DISCLAIMER: I have never seen a Bitcoin in real world use as either an investment or currency.
However, that sort of thing is probably why Bitcoins have started to (slowly) gain wider acceptance from internet retailers. They can simply wait for the payment to be verified before processing and shipping the order, or enabling the account, or whatever it is that they sell.