Doing Marketing (for developers) Differently

I'm particularly glad you highlighted that marketers often underestimate how social developers are. Analogous: tech marketers and BD people often overlook the fact that developers do a lot of business and share knowledge in social settings...just like people in every other industry. I think its important we get away from dumb tchotkes and focus on meaningful conversations.

Re the marketing systems - I think its less about marketers using the right system, and more about using those systems correctly. There are at least a dozen email automation platforms that can delivery responsive messaging, and most companies of any size have one in place. Speaking from experience, they are just a massive beast to manage - the more complicated and responsive your email set up, the more complicated and time-consuming it is to manage (and more likely you are to accidentally spam everyone). Marketing teams have the right systems, they just don't invest the time to do it right.