Apple on the otherhand enforces a single marketplace on their operating system today. Microsoft has mostly learned from their past mistakes and people watch their every move and jump on them if any technology they use can be used to subvert freedom of developers or users down the line.
I don't have any dog in this race, but I don't understand why Apple continues to get a free pass to implement market control mascaraing in the name of clean interfaces with comforting whitespace and unified design, especially when it is used regularly to usurp users' and developers' rights.
This article is nothing but platitudes and entitlement. Somehow people got in their minds that they have a right to Google Search and can demand features and support from them.. I have no idea how this idea came about, but it seems that the gist of it is that we've come to expect everything for free from Google and that's just how it should always be.