>When Amazon Coins launches in May, we will give out tens of millions of dollars in Amazon Coins to customers to spend on Kindle Fire apps, games, or in-app items.
For a split second I thought, "is this a new way for Amazon to spend their free cash flow to the point where their profits approach zero?" but then I realized that this is only for digital purchases so they aren't actually spending money per se and the hit to their actual top line will be a small fraction of the total giveaway (esp. since these coins can't be used on kindle books it seems)