He should have either stressed he did not have inside knowledge and this was his personal opinion, or he should have said nothing. The problem with the first option is that he did have inside knowledge.
Put another way, if he had said something that had affected stock price, he would probably face criminal charges.
That's reason enough to shut the heck up, bite his lip, and let the internet be wrong. All of us with inside knowledge about our employers (specially if our employer is a public company) do that routinely.
All in under 140 characters?
> All in under 140 characters?
Well, the second options works well in under 140 characters (since it takes exactly 0 characters), and the first option (as noted in the grandparent post) has problems unrelated to character limits, so, yes, "all in under 140 characters."
Just one tweet saying that before the stream of stupidity would have made things a lot better, though he probably shouldn't have commented on the situation at all on an account identified as belonging to a Microsoft employee and he especially shouldn't have been such a huge jerk in his responses (eg. his why would I live there? comment, etc).
In the grand scheme of things, I think he's probably getting dumped on a bit too much and is taking some flack for becoming the public face for a poor decision (always-on console) that I believe Microsoft as a company fully intended to deliver on(though they may attempt to change course on this if possible given the backlash). But he really did show some poor judgement throughout the whole thing.
>Much has been made of Ketchum vp James Andrews, who became an international embarrassment to Ketchum when he used his Twitter account to insult Memphis, the hometown of client Fedex, the morning before he was to meet with them there. The tweet was copied to Fedex's marketing management, and a predictable round of corporate apologizing followed.
http://www.cbsnews.com/8301-505123_162-42740256/worst-twitte...