We teach entrepreneurship as if every vertical market had the same set of rules

I loved this article. One of the best I've read for months.

this bit:

> What problem do we think we have besides who are we, what business are we in, and what ever. It’s like, are we going to be risking trying to understand our customers and we ought to try to focus on that.

> Or is the focus truly inside the building. Because Steve, it doesn’t matter what customers think unless we really nail this technology. None of this matters