Agree - which is why I called it "A simple KPI sheet for early-stage SaaS startups with a low-touch sales model". I would argue that one can create a sexy dashboard for an enterprise sales based model too though. :)
We're an enterprise software startup, and both founders are techies, not salespeople. I'm working on learning enough about sales to get up past the initial "hump", until we can hire real salespeople. In the meantime, any thoughts on what metrics to track and their value / usage, would be much appreciated.
FWIW, we are working on developing a sales process largely rooted in Solution Selling and the ideas from Jeff Thull ("Mastering The Complex Sale", "The Prime Solution", "Exceptional Sales", etc).