Google CEO Eric Schmidt: Good or Just Lucky?
finance.yahoo.com
finance.yahoo.com
A startup can get away with not figuring out every monetization angle and focusing on developing cool stuff, as long as they're profitable overall. But once the startup hires a non-technical CEO and IPO's, the CEO's job is supposed to be monetization. Sure, some things can be out there to build public goodwill and brand image, but when you're a publicly-held for-profit, "cool technology" is no longer the benchmark for the CEO's success.
You know, since they're major competitors in everything from search to mail to web products etc.
Blogger? Feedburner? Picasa? Dodgeball? Jaiku? Even the much talked about YouTube has yet to show that it will ever justify its purchase price.
Google is wonderful, but it leaves me wondering whether everything they do will have to be underwritten by Adwords on search. Can they build sustainable revenue streams off other products?
Do they have to? I think they will feel the pinch and need to create other, sustainable, revenue streams when they begin to observe a loss in search and advertising marketshare.
I for one, beleived that Google would be smarter than that. But as the article points out, many of their other ventures and business units have not been successful.
Maybe complacency in some areas is a result of being so successful in others.
Are Adsense and Adwords not just two sides of the same coin? One could not exist without the other.
Adsense, however, does make the platform more enticing to advertisers.