Lots of people seem to be looking forward to a future of buying physical goods with Bitcoin or bitcoin-alike currencies, which in some ways would be nice but I haven't seen a practical solution to the problem of potentially huge value swings. Nobody wants to sell a real physical good paid for with a stable currency to someone else in a currency that can lose half of its value or more in hours or even days.
But given the trading activity I'm guessing one of the hoarders had decided to "actualize" their earnings. Or maybe they are raising cash to buy ASIC miners. Who really knows.
In answer to your question, pricing goods in a fluctuating currency is a well understood problem, and even with a single Google you'd find the Bitcoin community already have established solutions. The short answer: spot price is 99% noise, so don't use it.
Unapologetic for being annoyed at this stuff. Check parent's submission history, top-voted wise cracks have a ripple effect on the remaining comments for a particular submission.
Currency volatility in the real world is generally considered a near-disaster-level problem. So if Bitcoin has truly solved this in a "well established" way I'm sure there are a bunch of national bank managers that would love to hear about it.
I have no doubt a momentary search over on SSRN will produce a hundred papers entirely dedicated to formalizations of this process.
This all speaks to the immense difficultly of real-world adoption of any currency that isn't backed by real government policy.
the only problem is exchanging bitcoins which is the root of all evil for a non-backed per-trade-valued currency.
That's the short version of the explanation I've read about the "evils" of central banks and debt-based currencies. I'm no expert, so I can't really judge the accuracy of this explanation or whether or not it's evil.
If you're middle class you may be worried about a government collapse, ending up as a refugee, hyperinflation, or government seizure.
Bitcoin is a reasonable way to store wealth in those cases.