Ask HN: Has your AdSense CPC gone up over the years?

3 pointsveesahni4 comments

AdWords CPC rates have steadily gone up over the years. Given AdSense operates on a percentage revenue share model, I'm curious how many people have actually seen their AdSense CPC payouts go up in similar amounts?

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The exact revenue split via Adsense is not disclosed and changes frequently. Even if the Adwords price went up, they could keep paying you the same.

Isn't is 68% publisher, 32% to Google?

It's disclosed: http://support.google.com/adsense/bin/answer.py?hl=en&an...

Mine have actually gone down across the board. I have several sites.

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