A college girl who decided I needed better clothes dragged me off to Nordstrom the other day. I can't imagine they do badly at $150 per t-shirt. We also bought a pair of $2,000 shoes at Neiman Marcus nearby for her. I guess these profit margins are what the guy was going for, but he would have been better off just dumping the old brand and building a new one, I suspect. No one goes to JC Penny for upscale clothing.