The one question I have is ... why did they use push notifications to send a daily message, when they could have just scheduled them locally? Clearly Apple notices anomalous traffic for non-transactional notifications, such as one that's sent once a day to everyone, and that's probably what alerted some unrelated guys in the app store. I imagine the guy wanted to follow up and then, unable to reach the CEO, pulled the app.
I would say the company with so many employees should probably have other people to pick up the slack for the CEO when he is on a plane.
Of course, what do I know. We have a completely different structure, and are distributed around the world.