And, what about Groupon and Living Social? All they do is promote a different business every day... If Apple is going to make rules like this, they need to be consistant on how they enforce it.
I guess it would help me as a consumer from the standpoint of any confusion. I don't develop IOS apps, so I can't speak to the fairness of the process. I am an IOS user and it would irritate me if an app I like, such as Southwest's, is pulled all of the sudden for a rule that wasn't enforced consistently.