As SSD technology improves and prices lower, it's great that consumers can easily upgrade their laptops with a 960GB SSD or perhaps a 480GB mSATA SSD.
Meanwhile, MBP Retina owners have to sit on the sidelines because Apple decided they didn't want to use a standard connector.
"Keep in mind that although the interface is electrically SATA, it is not physically SATA or mSATA or any other standardized interface - this is entirely Apple's own creation."