There are two reasons I haven't done anything with Simple: (1) getting money in and getting money out seems to be a bit of a pain (or at least I don't want to spend the microseconds required to figure it out); and (2) it's not a joint account with my wife.
Oh. And I like the frequent flyer miles that I get on my credit card. Three reasons.
And my current banking is acceptable, even if it isn't overwhelmingly fabulous. Four reasons.
And Chase and Wells Fargo have ATMs everywhere. Five reasons why.
/cue Monty Python etc.
One of the credit unions down the street from me rebranded itself as Simplicity Bank. http://simplicitybank.com. I wonder whether simple, minimal, etc. is all a fashion trend that will come and go.
Any bank that acquires YNAB http://www.youneedabudget.com and hosts it internally on their servers will get my business. THAT would be great.
However, the frequent flyer miles. I keep coming back to that. We run almost all of our business expenses through credit cards every month and as a result generate a metric ton of frequent flyer miles therefore free flights to places. That's real money.