The iReal looks more like the product from T3, and suffers the same basic issues as the T3 product and the Segway PT itself: single rider, un-enclosed design (which also limits top speeds in the US for crash-test reasons).
This GM/Segway project is designed to address a need for short-haul commuter uses (as it appears to me). Where a limited top-speed and range do not create a real-world limitation on the usage of the product.
For example, most weekends the wife and I and our 3 dogs go to a weekend retreat. My F-150 SuperCrew holds the people, dogs and various other items we bring quite well, but then is really too huge for getting around town. Something like this would be more applicable, holds two people, a small bit of cargo room and would have the range and speeds needed to get around nicely.