I don't understand what it is though. Some text explaining the premise might help.
Hey jstanley! I'm Shmacked is one of the fastest growing college entertainment platforms (98th percentile). To be quite frank, though, the I'm Shmacked team travels to different colleges and gets footage of that colleges social scene, namely the party culture. It is extremely popular as several colleges which they haven't yet visited are demanding their presence. They are looking to expand and have partnered with DVBBS to put on shows at colleges--mainly to gain revenue.
Gotta' give a point cause I partied with y'all at University of Alabama.